Wholesale Christmas Crackers – Buying advice for independent retail stores

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We supply wholesale Christmas crackers to a huge range of different size businesses. You will see from our testimonials, gallery and product range that we work with some big retail brands, but we also supply many smaller independent retailers and this area is seeing rapid growth.

Here at Heart & Soul Studio we are passionate about supporting other UK based businesses. We are dedicated to environmental consciousness, and we know the importance of offering something innovative and different. Forward thinking retail business owners are coming to us because we provide all of the above.

When looking for a new line of products, shopping around for a new supplier or responding to a change in customer demand, the options can be quite overwhelming.

We want to help our customers make educated and financially beneficial buying choices in wholesale Christmas crackers and paper products.  Because time is at a premium (because let’s face it, when you own a small retail business such as a farm shop or garden centre, you wear many hats and are constantly juggling!) and mistakes are costly, we thought we’d share our top tips on how to navigate buying celebration crackers.

  • New to crackers?

There are a few different methods of Christmas cracker construction, so if you don’t know your hand-rolled from your clipped watch our guide here on the differences so you know what you are paying for.

  • Design

Think about how you will merchandise the products. Will you have an area per colour theme? Do you have room to have an impactful Christmas cracker wall? Will you intersperse them with your other Christmas items? If you are a farm shop, is the eco kraft tray on-brand for you? As a garden centre, perhaps the botanical designs are more suitable?

  • Variety

Have you got something for everyone? Think about your different customers…

    1. Do you have a family friendly cracker which includes a game or activity?
    2. Have you got something traditional?
    3. Do you have you a modern design option?
    4. Do you create hampers or hold Christmas events which would suit a catering cracker (they come loose in a big box for placing straight onto the table)
    5. If you wish to merchandise per collection, have you looked at our gifting ranges which offer exactly that?
    6. Is there a till point item such as the minis or scavenger hunt game you can include?
  • Budget

We don’t set RRPs on our wholesale Christmas crackers so you have the flexibility of applying your own mark up. With the general rule of 2.5x on our wholesale price you have the option of tailoring your price to your customers.

  • Save yourself the stress

The earlier you order, the better price you will get and you’ll be able to ensure you secure the designs you want. Paying a small deposit in Q2 means you don’t have to rush your decision, pay more or choose from limited designs at the last minute.

  • Delivery

Usually, delivery is in October to give you time to receive and then merchandise the stock. It also means you aren’t storing it for longer than necessary. If you have any specific questions relating to practicalities, please see our FAQs here

Still unsure about buying wholesale Christmas crackers for your independent retail business? get in touch via our website or give us a call

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