Our Ethical and Sustainable Pledge

From careful design, right through to our manufacturing process - we strive to create beautiful products that are kind to both the planet, and the people with whom we work.

Reused, recycled, composted or biodegraded

Sourcing the most environmentally sound materials to work with, we aim to produce products that can either be reused, recycled, composted or biodegraded. Wherever we can we strive to reduce the use of raw materials and minimise our waste generation.

Recyclable Packaging
Recyclable Product
Reusable Contents
Non-Plastic Contents

We always strive to use FSC paper in our products, and our Quality Control and Assurance teams work tirelessly across the world to ensure our products are suitably tested and reach recognised standards and directives.

Being members of SEDEX, we work to ensure that we respect human rights right across our processes, end to end.

We also ensure that we provide and maintain a safe and enjoyable working environment for our staff and partners. And work with suppliers wherever possible who are committed to being as environmentally focused as possible using ISO and EUTR standards.

Our Sustainable Journey

First eco Christmas crackers

We launched our first range of eco crackers in 2009.

Reduced plastic, Recyclable materials and reusable items

85% of our products were plastic free and 100% recyclable by 2020

Our packaging is 100% plastic-free and 100% recyclable

97% of our products are FSC certified and 100% responsibly sourced by 2021

Christmas Crackers made from post consumer waste

We launched our By Nature Range of products made from used paper coffee cups

Our Ethical Practice

Manufacturing partners

We ensure the factories we work with are compliant with ethical and technical requirements, and are audited by us on a regular basis.

Human Rights

We are proud members of SEDEX – one of the world’s leading ethical trade membership organisations. SEDEX work with businesses to improve working conditions in global supply chains.

Product Safety

– Module E Certificate of conformity according to Directive 2013/29/EU of pyrotechnic articles.

– Module B Certificate of conformity according to Directive 2013/29/EU of pyrotechnic articles.


– FSC Certified
– OPRL Member (The On-Pack Recycling Label scheme)

To ensure your peace of mind, please look out for the eco icons in our brochures and on our product packaging.